I've spent the last eight years in the trenches with independent business owners - the ones nobody expects to win, who keep winning anyway. I'm the founder of Orange & Gray, where we work exclusively with independent practices building real reputation and loyal customers instead of chasing vanity metrics. I also host the Inner Circle, a mastermind of 80-plus owners doing exactly that, every single day.
Hello David didn't start as a book. It started as a pattern I couldn't stop noticing: the businesses everyone said shouldn't be able to compete kept finding a way to win. This book is everything I've learned from watching them do it - no jargon, no marketing mush, just what actually works when you're the underdog and you're done apologising for it.
When I'm not writing or working with clients, I'm probably watching football (not soccer) or being told off for another dad joke.
Work with Oli
Read the book. Or bring Oli to your stage.
Two ways to get the playbook into the hands of independent owners who are done being outspent.